"Alright guys, this is the way we like to rock and roll,
come along for the ride."

This is it - the 2009 rock and roll release 'Slashing the Sunlight' from Dfactor, the indie rock 'n roller who embodies today's Do-It-Yourself (DIY) ethic with earnestness and commitment.

The full LP is now available for FREE download - a Merry Christmas from me to you! There is an extra added track as well - my version of the Flaming Groovies classic powerpopper 'Shake Some Action' is up as well, so it's like major bonus rock! All 13 songs come to you in high-quality MP3 or higher quality format (your choice). The full physical CD is available on iTunes, CDBaby and other online retailers.

The 12 songs on 'Slashing the Sunlight' represent bits of Dfactor's fun in rockin' out in rehearsal studios, rock clubs and backyard fetes. Dfactor covers more thematic territory than ever before. And more often than not, recurring notions of slice-of-life U.S. recessionary blues hits home on more than a few of these songs.

Opener 'Slashing the Sunlight' blends The Standells' grit with Springsteen charisma for a rousing left-of-the-dial American anthem. And in 'Head for the Hills', Dfactor sings of the anguish over the recession's effect on his new city home. "Phoenix has really taken it on the chin in this recession, I've learned" Dfactor says, "and it's tough to drive around and see closing signs, empty storefronts and high unemployment." But in his typical way, Dfactor's taken his observations and turned it into a rockin' song. Some might say the knock-out chorus kicks the song into classic rock land. And they may be right.

Dfactor's still describing his music as 'cool, catchy garage pop' and songs like 'Shake It', 'When I Go Away' 'Online World' and 'On My Mind' all capture the giddy, enthusiastic powerpop/garage rock that has marked Dfactor's best work, from his early days as Anthemic Pop Wonder to his current output.

Dfactor wrote all the songs, arranged 'em, recorded and mixed 'em. Pretty hardcore DIY, but that's the way he's been working for awhile now. On top of the music, he took the cover photo, made the artwork and worked the Web tubes to deliver these songs to his (m)eager fanbase. Heck, he (I) even wrote this damned promo piece! "It's a lonely space at times, but the work is swifter," he says.

And there are a lot more songs to come, Dfactor hints. These 'Slashing the Sunlight' songs represent just a sliver of what he's written over the last few years. He's already in pre-production for his next recording project, with already recorded demos of garage pop gems like "Ain't Goin' Down No More", "See the Perfection", 'Two Times Higher" and "Ready, Set Go!".

Come along for the ride.

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Background:

Dfactor is a singer-songwriter-rocker and daily blogger at Waved Rumor (www.wavedrumor.com). Prior to 'Slashing the Sunlight', his most recent CD is "Say Yeah!" which came out in early 2008 and is available at Tunecore, CDBaby and iTunes.

Before going full-on DIY solo, Dfactor was Anthemic Pop Wonder (APW) and released five CDs under that name, including 1997's 'Cool Cocktails', 1999's 'Wild Thrill-Hungry Gurls', 2000's band-recorded 'Party Tarts' EP, the well-reviewed 2002 release 'Rapid Pop Thrills' and his final CD as Anthemic Pop Wonder, 'Supersonic Lullabies'. As a live band, APW played live in the early 00s in NYC, Boston, Philly, DC and elsewhere on the East Coast.

Today, Dfactor aspires to once again lead a band. One day, he might.

For more information, interview requests, gig requests or personal appearances, contact Dfactor at dfactorpop@gmail.com, or through ReverbNation at www.reverbnation.com/dfactor. Peace.